AI SUMMARY:

  • Donna and Kate discussed the possibility of Donna becoming a virtual assistant (VA). They talked about the tasks involved in being a VA, such as scheduling content and emails, and how Donna could offer her services on a retainer basis with different package options. – PLAY @6:24
  • Donna and Kate discussed the benefits of having a retainer-style contract for consistent income and security. They also talked about Donna’s plans to leverage her kombucha Instagram account and create a new tea blend to attract a niche audience. – PLAY @12:36
  • Donna, Kate, and Robin had a conversation about Donna’s new blends and the possibility of incorporating them into a subscription or membership model. They also discussed the challenges Robin was facing with packing and moving her business while trying to make money. – PLAY @19:16
  • Kate and Robin discussed the effectiveness of Robin’s email marketing strategy for her membership enrollment. They also talked about improving the sales page by creating a video sales page with a brief text summary underneath. – PLAY @26:13
  • Kate and Robin discussed the importance of feeling empowered and confident in their skills, and how it can lead to more success and influence. They also discussed reviewing and rearranging a sales page to improve its effectiveness. – PLAY @38:03
  • Kate and Robin discussed the idea of empowerment and how individuals have the opportunity to go beyond the limitations of their thinking and what they have been taught. They also mentioned addressing the issue of misinformation and the need to break through it. – PLAY @40:02
  • Robin and Kate discussed improving the sales page by adding a video and summarizing the membership features. They also talked about briefly mentioning the courses included in the membership without going into too much detail. – PLAY @42:30
  • Kate simplified her presentation for the last launch by using only two levels, as people prefer easy comparison and contrast. – PLAY @52:15
  • Kate and Robin discussed the different payment options and levels of a program, with Kate mentioning a previous VIP level and a program attached to it. – PLAY @53:39
  • Kate and Robin discussed the importance of simplifying and streamlining their program offerings. They also talked about differentiating between process and desire, and the need for customers to put in the work to achieve desired outcomes. – PLAY @55:09
  • Kate and Robin discussed the confusion surrounding the different levels and pricing options for their offers. They also talked about bundling entry-level courses with alchemy programs and the different membership levels for shoppers and those who want convenient stone selections. – PLAY @1:00:58
  • Robin and Kate discussed the positioning and pricing of Robin’s offerings, with Kate advising against introducing more payment plans and suggesting that Robin focus on speaking to customers’ desires rather than the process. They also discussed the success of Robin’s recent marketing efforts and the potential of using a paid lead magnet strategy. – PLAY @1:06:45
  • Kate and Robin discussed the challenges they faced in their businesses, including the need for cash flow, the struggle to find new products to sell, and the importance of building authority quickly to enroll customers in upcoming programs. They also mentioned the need to focus on selling and implementing strategies that have proven to bring in revenue. – PLAY @1:13:32
  • Kate, Robin, Cristina, and Michelle discussed the idea of doing a flash sale on old stock by offering mystery boxes. They decided to go ahead with the plan to generate instant cash and clear out inventory. – PLAY @1:19:24
  • Michelle and Kate discussed Michelle’s plans to help people overcome their fears and challenges in business by providing guidance and support. Michelle wanted to focus on the positive aspects of business, help identify and solve problems, and teach soft skills to help individuals show up and succeed in their businesses. – PLAY @1:26:35
  • Kate and Michelle discussed the importance of breaking down tasks into smaller steps and prioritizing them. They also emphasized the need for clear communication and time management in order to effectively run a business. – PLAY @1:32:20
  • Kate and Michelle discussed Kate’s daily schedule and how she splits her tasks throughout the week. They also talked about structuring a membership program and the challenges of providing individualized support. – PLAY @1:38:53
  • Michelle and Kate discussed structuring a membership program where Michelle would offer one-to-one access to members. They decided to have set blocks of time for members to book short sessions with Michelle, as well as live “Ask Me Anything” sessions and mastermind sessions for further discussion and strategizing. – PLAY @1:46:00
  • Michelle and Kate discussed the importance of finding what content format people are comfortable with and helping them maintain consistency in their business. They also talked about experimenting with new content formats and incorporating them into the overall strategy based on individual preferences and comfort levels. – PLAY @1:52:00
  • Michelle and Kate discussed the structure of events and calls for a membership program, considering factors such as frequency, timing, and accommodating different schedules. They also mentioned the possibility of offering evening calls for those unable to attend during the day. – PLAY @1:58:03
  • Michelle, Kate, and Cristina had a conversation where they discussed various topics, including membership rules, teaching experiences, and personal updates. They also talked about submitting a video and the anticipation of how they would be portrayed in it. – PLAY @2:04:28
  • Kate and Cristina discussed various topics including a podcast interview, a summit participation, and Cristina’s t-shirt shop. They also talked about the importance of trying new things and gaining experience in different environments. – PLAY @2:10:10
  • Kate and Cristina discussed Cristina’s collection of T-shirts celebrating various sports and other interests. They also talked about Cristina’s struggle to find the right words in Latin to translate modern concepts for her T-shirt designs. – PLAY @2:16:18
  • Kate and Cristina discussed the idea of offering a free training program as a starting point for potential clients to get a taste of their services before investing in a more personalized and tailored program. They also considered the option of taking a deposit from interested clients to ensure accountability and manage their availability. – PLAY @2:23:05
  • Kate and Cristina discussed the challenges of promoting content on YouTube due to changes in the platform’s rules. They explored alternative options such as repurposing content for Facebook and Instagram, as well as using Google Meet for video calls instead of Zoom. – PLAY @2:29:00
  • Kate and Cristina discussed the challenges of using OBS and the importance of prioritizing business goals. They also talked about eyeshadow tips, including using an eyeshadow base and experimenting with different colors. – PLAY @2:34:16
  • Kate, Cristina, and Robin discussed various makeup techniques and products, including using black eyeshadow for a dramatic effect, using liquid eyeliner for graphic designs, and using color correctors to cancel out under-eye discoloration. They shared their experiences and recommendations to achieve desired makeup looks. – PLAY @2:40:22
  • Robin, Kate, and Cristina discussed their experiences with makeup and brushes. They shared their frustrations with not knowing how to use certain brushes and the challenges of finding the right products for their individual needs. – PLAY @2:46:00
  • Kate, Robin, and Cristina discussed their struggles with finding the right makeup products and techniques that work for them. They also talked about their love for multi-use products and experimenting with different styles, such as dramatic eyelashes. – PLAY @2:51:52
  • Cristina, Robin, and Kate discussed various topics including makeup techniques, using cluster lashes, and the challenges of applying eye makeup with poor vision. They also mentioned upcoming events. – PLAY @2:57:44