AI SUMMARY:

  • Kate, Sarah, and Donna discussed their goals and aspirations for their businesses. Donna wanted to launch a membership and a kombucha course, while Sarah wanted to get her membership launched. – PLAY @0:00
  • Kate and her crew discussed their big goals and how to achieve them by breaking them down into smaller actions. They shared their experiences and strategies for building authority, creating content, and taking daily steps towards their goals. – PLAY @11:05
  • Kate and Sarah discussed the options for launching a membership by the end of the year, including audience building, platform selection, and the potential use of Discord or a website with integrated features. Sarah expressed uncertainty but was intrigued by the possibility of using a website that offered all the necessary tools in one place. – PLAY @23:13
  • Sarah and Kate discussed the benefits of using a membership platform that offers stability, easy integration, and a centralized system for managing website tasks. They were impressed by the platform’s sustainability efforts and the option to have the initial setup done by the platform or by themselves. – PLAY @33:59
  • Kate and Sarah discussed the benefits of using Divi as a website builder and the importance of having a support team for technical issues. They also considered the option of delaying the launch of Sarah’s membership site to observe how things work with another project, while Sarah worked on developing her one-to-one offerings in the meantime. – PLAY @39:42
  • Kate discussed the importance of reverse engineering and having a clear journey for potential clients. Sarah mentioned her plan to build her email list through a lead magnet, while Donna considered the idea of a mystery tea and using Discord as a platform for communication and community-building. – PLAY @45:49
  • Kate and Donna discussed the benefits of launching a mystery tea product and a kombucha course. They also talked about the importance of choosing the right charity for fundraising and the potential for repeat customers through seasonal variations of kombucha. – PLAY @57:00
  • Kate and Donna discussed the strategy for launching Donna’s course, including setting a start date, pre-selling the course, and offering different levels of access. They also considered the timing around holidays and ensuring Donna has all the necessary materials ready to ship. – PLAY @1:08:37
  • Kate, Donna, and Niamh discussed Niamh’s progress on her book, program, and membership launch. They also talked about sourcing founding members and the importance of inspiring hope in Niamh’s content. – PLAY @1:14:27
  • Kate and Niamh discussed reframing and rewriting promotional posts for Niamh’s book launch and upcoming master class, focusing on creating a sense of hope and transformation for the audience. They also discussed the importance of confident messaging to effectively reach and resonate with potential participants. – PLAY @1:21:17
  • Kate and Niamh discussed the importance of showing one’s true self to attract an audience and gain new clients. They emphasized the idea of the business journey being an epic adventure with challenges and adversities, but also opportunities for growth and accomplishment. – PLAY @1:31:00
  • Kate, Niamh, and Robin discussed their goals and plans for launching a masterclass and program. They focused on refining their messaging, promoting the masterclass, and generating cash flow for Robin’s business. – PLAY @1:34:30
  • Kate and Robin discussed various strategies to meet cash flow goals, including promoting mid to high ticket offerings to existing clients, offering unique one-to-one services, and doing live stream sales. However, Robin expressed concerns about the effectiveness of these strategies due to the specific nature of her business and the lack of new inventory. – PLAY @1:46:27
  • Robin, Kate, and Cristina discussed the idea of creating a lead magnet to promote Cristina’s upcoming program. They explored different options such as an ebook or a pre-recorded masterclass, aiming to provide valuable information and generate interest among potential subscribers. – PLAY @1:53:22
  • Kate and Cristina discussed the importance of providing valuable and novel information in a lead magnet to generate curiosity and interest. They also talked about the idea of creating a tailored course with the help of participants, emphasizing that it will be relevant to each individual’s journey. – PLAY @1:59:17
  • Cristina, Kate, and Robin discussed the challenges and opportunities of Cristina’s new health program. They explored positioning it as cutting-edge and emphasized the importance of nurturing her email list to maintain progress towards launching the program. – PLAY @2:10:19
  • Robin and Kate discussed Robin’s business and the challenges she faced in selling her products. They also talked about Robin’s dislike for creating custom programs and her preference for delivering high-ticket services that involve deep dive shadow work. – PLAY @2:15:36
  • Kate and Robin discussed the possibility of offering a series of live master classes to their existing student body, providing an opportunity for further enrichment and deepening their understanding. They considered the option of allowing students to pay as they go or purchase all the classes at once for a mid-ticket cash injection. – PLAY @2:21:23
  • Robin and Kate discussed how to position Robin’s membership program to potential members who already have access to the entry-level courses. They came up with the idea of offering live masterclass sessions focusing on specific modules with actionable homework, providing a different angle and accountability for those who want to deepen their understanding and earn their certification. – PLAY @2:32:42