AI SUMMARY

  • Kate and Cristina discussed Cristina’s new creative outlet of designing t-shirts on Teespring to relax and chill. They also talked about the positive direction of Cristina’s social media engagement and the importance of listening to her nervous system before starting to sell her merchandise. – PLAY @0:04
  • Cristina and Kate discussed the importance of finding a balance in content creation, with Cristina planning to create shorter clips from her videos and considering doing live shows on Facebook. They also brainstormed potential names for Cristina’s show, considering both her personal brand and her company brand. – PLAY @5:57
  • Kate and Cristina discussed the importance of establishing a personal brand and creating a safe space for their audience. They also brainstormed ideas for live shows and considered the best time to go live based on audience activity. – PLAY @11:44
  • Kate and Cristina discussed the strategy of going live on Facebook and determining the best time to do so based on their target audience’s availability. They also talked about promoting the live sessions and sharing Cristina’s story of age reversal to attract viewers. – PLAY @23:46
  • Cristina and Kate discussed the importance of using specific keywords and search engine optimization (SEO) to increase the reach and visibility of their content on platforms like YouTube and Facebook. They also shared examples of how certain keywords and topics can significantly impact the engagement and reach of their posts. – PLAY @29:21
  • Cristina, Kate, and Niamh discussed strategies for improving engagement on social media posts, including using catchy headlines and creating curiosity in the first sentence. They also talked about the possibility of going live on different platforms and the importance of delivering valuable content to the audience. – PLAY @35:28
  • Kate and Niamh discussed Niamh’s business journey and how she had lost sight of her original purpose. They identified the need for Niamh to focus on empowering women and helping them regain their sense of direction and identity in life. – PLAY @47:10
  • Kate and Niamh discussed Niamh’s struggle with sharing her vulnerable side on Facebook due to past traumas and the fear of losing her safe space. They explored ways for Niamh to protect her energy and gradually open up to her audience while maintaining her boundaries. – PLAY @53:12
  • Niamh and Kate discussed Niamh’s personal growth and transformation over the years, highlighting how she has overcome her fears and limitations to embark on new adventures and inspire others to do the same. They also touched on the realization that excessive planning can contribute to anxiety, leading to a shift in Niamh’s approach to travel and life in general. – PLAY @58:53
  • Kate and Robin discussed the idea of offering a 15 module course as a lead magnet, but decided against it due to the likelihood of people not taking action. They considered offering the first module for free and then charging a nominal fee for the rest, in order to attract more serious learners and filter out those who are not committed. – PLAY @1:05:00
  • Kate and Robin discussed creating a lead magnet and quiz funnel for Robin’s crystal healing business. They also considered offering different modules and courses based on quiz results, targeting both personal development and practitioner audiences. – PLAY @1:11:10
  • Robin and Kate discussed the restructuring of Robin’s business, focusing on creating a membership to consolidate multiple offerings and simplify promotion. They emphasized the importance of clear messaging and targeting a specific audience to avoid overwhelming potential customers. – PLAY @1:17:14
  • Kate and Robin discussed the need to narrow down their target audience and create specific avatars for their different programs. They also explored the idea of using a quiz funnel to segment their audience, but realized that a singular quiz with too many questions would not be effective, so they decided to focus on creating a customer flow that presents the most obvious next steps for their audience. – PLAY @1:24:00
  • Robin and Kate discuss their experiences with setting price points for their programs and the importance of understanding their clients’ needs. They also emphasize the need to provide clear learning journeys and not overwhelm clients with too much information at once. – PLAY @1:35:20
  • Kate, Robin, and Cristina discussed the importance of breaking down information into bite-sized chunks for effective learning. They also talked about the logistics of delivering modules and products to avoid overwhelming customers. – PLAY @1:46:02